It is very important for any business to keep moving and growing from year to year – and medical practices are no different. As 2022 gets underway, it is a good idea to plan and implement a few tangible, measurable steps that will push your practice onwards. Glenmed Professional Healthcare Solutions suggests five ways you can build your practice over the next 12 months.
5 Approaches to Growing Your Medical Practice This Year
As 2022 begins, the effects of the COVID-19 pandemic are still being felt economically and socially. All businesses have had to adapt to the new conditions – none more so than medical practices of all types. The following five steps can help you grow your practice in the midst of these trying and uncertain times.
Read our blog for more key information on medical devices and their uses.
1. Look At the Practice from Your Patients’ Point Of View
As a medical professional, or as the manager of a medical practice, it is very easy to get caught up in your own daily tasks and lose sight of the bigger picture. The first step in improving your practice is to step back and look at it from the point of view of the people you serve. What might a patient think of your practice? What would they want to see done differently? What would they want to stay the same? Perhaps your booking systems could do with a revamp. Maybe you need to reduce the average waiting period per patient. It might be worthwhile running a patient survey to get some solid data on the matter.
2. Be A Source of Valuable Information
Your patients rely on you as a source of useful information. There is plenty of uncertainty in the world in the midst of the pandemic and lots of misinformation floating around. Make sure that you are recognised as an authority that people can turn to for good advice and objective, scientifically informed, actionable information. Both online and on your business premises, work on improving your information sharing platforms. Blogs, pamphlets, and face-to-face help desks are some of the most effective ways to achieve this.
3. Focus On Your Unique Selling Points
Many medical practices – particularly hospitals and general practitioners’ offices – aim to be good at everything. However, the truth is that each practice is unique due to the specific character and experience of its owners, staff, location, equipment, etc. Instead of trying to cover all possible bases and pleasing everybody, focus on what makes your practice special. What do you do better than any of your neighbouring and competing practices? Identify these points and work on amplifying them this year.
4. Offer Training to Improve Your Staff’s Performance
If your service offering stays the same from year to year, no matter how good it is, it may as well be moving backwards. You need to upskill your staff constantly, especially as service delivery and client interaction changes in the post-COVID world. With virtual and telephonic consultation becoming more prevalent, perhaps your staff need to undergo telephone training. They might need a general refresher course in dealing with people in person, telephonically and on virtual platforms. Whatever the case may be, prioritise your staff training this year – your patients are certain to appreciate it.
5. Maintain And Upgrade Your Equipment
Each year, you should take stock of your equipment and see if everything continues to serve its purpose as it should. Check that machinery still works, that software is up to date and that old equipment is replaced. If you don’t already have a solid relationship with a medical equipment provider like Glenmed, get in touch now. We will not only supply quality, up-to-date medical equipment, but we will also service your tools and ensure that everything continues to work effectively as the year progresses.
Partner with Glenmed To Equip Your Practice In 2022
Glenmed is a licensed South African distributor for some of the world’s most trusted medical technology brands. Contact us to find out how we can help you equip your medical facility with the best medical equipment on the market.
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